SEO / SEM

Technical SEO and search visibility

  • Technical SEO for applications and content sites: indexation, metadata, structured data, Core Web Vitals.
  • Information architecture and keyword mapping tied to real services — not generic word lists.
  • Content that specialists can stand behind — no doorway pages, no link schemes.
  • Optional Google Ads for B2B search when paid visibility is justified.
  • We do not run Facebook Ads, viral social campaigns or newsletter blasts as a product line.

Technical SEO and search visibility

We treat search visibility as an engineering problem: structure, content, performance and measurement — not as a campaign factory.

Typical work includes:

  • Technical SEO for applications and content sites (indexation, metadata, structured data, Core Web Vitals)
  • Information architecture and keyword mapping tied to real services, not generic word lists
  • Content that specialists can stand behind — no doorway pages, no link schemes
  • Optional Google Ads for B2B search, when paid visibility is justified

Where we measure campaign or organic performance, we use the method that fits the data: classical tests when samples are large and stable, Bayesian estimates when traffic is thin or priors matter.

Below is the working scope we typically run on an existing site or application — diagnosis first, then a backlog you can execute.

Google actions and penalties: we identify a manual or algorithmic hit, isolate the cause (content, links, malware, quality), and plan a recovery that does not repeat the same pattern.
Competitor review: who ranks for the queries that matter to your services, and why — pages, internal links, and technical gaps you can actually close.
Code and templates: indexation, crawl budget, canonicals, structured data and Core Web Vitals on the live markup — not a generic checklist.
Keyword and intent mapping: search demand aligned with real offerings and URLs, including queries that can open a new revenue line without inventing pages.
SEO backlog: what to fix first, what to measure, what to leave alone. A short, testable plan instead of a 40-page deck.
Structure: information architecture, internal links and URL logic so crawlers and users land on the same pages.
On-page and delivery: titles, headings, hreflang, sitemaps and performance work that search engines can use.
Page copy: we write and adjust existing service pages so they match search intent and can be maintained by specialists.
Strategy Team Measurement Paid search (optional)

We start from how the service is actually found and bought: search intent, current indexation, and competitors that rank for the same queries.

Diagnosis covers crawlability, canonicals, sitemap and hreflang, then the pages that should earn the queries you already sell. The output is a short, testable backlog — not a 40-page deck.

  • Which URLs can rank for which intents
  • What blocks indexation or dilutes authority
  • What to ship first, what to measure, what to leave

SEO is done by the same people who understand the product and the stack. We do not outsource ranking to a black-box vendor.

Technical changes go through the same engineering channel as any other production work: review, staging, and a rollback if a template change breaks crawl or Core Web Vitals.

Content is written or edited with the specialists who own the service — so the page stays accurate after we leave.

We track rankings, crawl errors and conversions with the same discipline as any other production metric. No vanity dashboards, no guaranteed positions.

Method follows the data: classical tests when samples are large and stable, Bayesian estimates when traffic is thin or priors matter. Paid and organic are reported separately so one channel does not hide the other.

  • Index coverage and crawl errors
  • Query groups tied to services, not vanity keywords
  • Leads or qualified actions, not raw sessions

If paid search is useful, we set up and supervise Google Ads for B2B queries: account structure, negatives, and conversion tracking tied to real leads.

This is optional. We use it when a query is commercially valuable and organic coverage is slow or incomplete — not as a default media spend.

  • Campaign and ad-group structure that matches services
  • Negatives so budget does not leak to irrelevant intents
  • Conversion actions aligned with a sales process, not a vanity form

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